What does feedback mean?


What does feedback mean?

What does feedback mean

Do you really know what feedback means, its importance and how to apply it?

The term in English was incorporated into our language to define the opinion on an issue or process, in different situations. In companies, one of the objectives of feedback is to help, for example, in analyzing the performance of employees, highlighting their positive points and giving them the opportunity to improve their negative ones.

In customer service , feedback contributes to knowing the perception of consumers about the brand, products and services, also helping to improve various processes.

What does feedback mean? 

It is possible to clarify what feedback means by showing the practical application of the word. It consists of the expression of an opinion , the demonstration of a point of view or even the analysis of something.

Feedback is used, for example, to evaluate a person, a company, a product or a service. Therefore, feedback consists of a form of diagnosis that allows identifying positive and negative points of what is being evaluated.

In what situations can feedback be used?

To know more precisely what the feedback means, it is necessary to also know in which situations it can be used. Two good examples are related to the importance of feedback in people management and in customer relations .

People Management

In people management, feedback is an important tool for evaluating the performance of employees , as it helps to show them what their strengths are and gives them the opportunity to improve their weakest.

The importance of feedback in people management is due to the fact that in the corporate sphere, feedback contributes to promoting good communication, because it helps leaders and collaborators to express their opinions on processes, tasks and routines.

Also read: How to make an organizational climate diagnosis in 4 steps?

Relationship with clients

In the relationship with customers, feedback is of great value and can contribute to strengthening that bond, as well as to the growth of the company.

Through customer feedback on products, services and care, it is possible to improve processes and, with that, increase your level of public satisfaction and sales volume.

Take advantage and also read: Customer satisfaction guide: concepts, types and techniques .

What is positive feedback?

Understanding what feedback means implies knowing the types of feedback and one of them is positive feedback.

What is positive feedback? Positive feedback is used to evaluate a product, service or professional performance . It indicates that you are following the right path and that the results are favorable.

In the case of employees, positive feedback means, for example, that they are achieving the results expected by the company and playing a good role in the organization.

If positive feedback refers to a company, it indicates that customers are satisfied with their care, services and products. If you want to receive positive feedback from your customers, discover 5 customer service strategies to grow and increase satisfaction rates .

What is negative feedback?

It is also important to know what negative feedback means. This is an evaluation that indicates some disagreement.

If it is being applied in people management, negative feedback shows that some point of the professional’s performance did not meet expectations, either due to results, behavior, among other aspects.

In customer service, for example, it is a sign that what is being delivered does not meet the needs of the public. To know those needs, it is important to know about their behavior. Discover 8 theories of consumer behavior, to understand your customers .

What is sandwich feedback?

Sandwich feedback is a technique used for people management, which divides feedback into three parts:

  • positive points;
  • points that need to be improved;
  • strengthening qualities.

Positive points

It is the first part of this feedback model. By way of analogy, it would be the first loaf of the sandwich and should be used to present the collaborator with their achievements and positive aspects .

Points that need to be improved

The second part, that is, the filling of the sandwich, consists of specifying which aspects of the professional performance must be perfected .

It is important not to link these aspects to the positive points , for example, “Congratulations on achieving your goals, but you are still very disorganized.”

The idea is to ensure that the praise was sincere and that the areas for improvement noted are not seen as critical but as opportunities for growth.

Strengthening of qualities 

Finally, the third stage, or the other bread of the sandwich, must be used to strengthen the qualities of the collaborator .

This attitude helps you to better receive feedback on the points that need to be improved and serves as an incentive for your growth.

What is necessary to apply feedback?

Now that you know what feedback means, discover how to use this tool in order to improve the performance of your team. These are some tips that will help you:

  • Look at feedback as a means of encouragement and personal and professional improvement;
  • never give individual feedback in public;
  • choose a quiet and uninterrupted place for conversation;
  • don’t wait to give feedback only when something needs to be improved. This process must be a constant part of the management;
  • base your feedback on facts;
  • avoid personal criticism and pressure to the collaborator;
  • indicates possible solutions for the problems presented;
  • It creates the space for the other party to present their point of view.