Tips for promoting a new or existing product online

Tips for promoting a new or existing product online

Tips to promote a product

According to Zendesk’s 2021 Customer Experience Trends Report, online sales figures increased by 30% during the COVID-19 pandemic.

However, standing out in the market is not an easy task. According to a recent study , 90% of companies report that their industry has become more competitive in the last three years.

Customers want innovative and relevant brands that know how to keep processes efficient without giving up the human touch in interactions.

In this article, you will find 10 tips to promote a new or existing product. With these tips you can create attractive offers for those who already buy with you and expand your business to new audiences. Shall we start?

5 tips to promote a new product

According to a study published in Harvard Business Review , each year more than 30,000 new products are launched and 95% of them fail. This happens because many entrepreneurs do not have ideas of how to promote a product, and end up betting on the wrong strategies.

So that you do not make these mistakes and increase your chances of success, we offer you 5 tips to promote a new product.

1. Offer an exclusive preview

A Think With Google survey found that 53% of people search online before buying a product, because they want to make sure they are making the best possible decision.

One way to meet this expectation and promote your product at the same time is to offer an exclusive preview. It can be a photo, a video, or both! The important thing is to show that the article is real and to stimulate the curiosity of the potential customer .

If you want to deepen your knowledge of customer expectations, we recommend reading: Customer expectations before, during and after the sale . 

2. Write an email marketing

According to a study by McKinsey & Company , email marketing is 40 times more effective at getting new customers than Facebook and Twitter combined. This figure is enough for us to include the sales email in the tips to promote a product, right?

3. Invest in social media ads

A recent study revealed that 83% of marketers use social media ads to promote products. This strategy was considered the second most effective, second only to search engines.

With 5 out of 10 people using social media to search for products, creating ads on Instagram, Facebook, Twitter, or Pinterest can be a smart move for your business.

4. Form alliances with influencers

Teaming up with famous or well-known people in your industry can help you reach new audiences and generate more sales, as well as increase brand awareness and stimulate desire for your products.

In fact, 64% of companies use influencer marketing as a strategy to generate more sales. Remember that for this measure to be successful, the content must be of high quality and relevant to your target audience.

5. Adopt an omnichannel strategy

When we think of tips to promote a product, omnichannel should be a priority. Also known as omnichannel , it is a strategy that seeks to create a unified customer experience across all the channels that people use to interact with your brand.

And this is very valuable . According to a Google study , omnichannel customers have a lifetime value 3 times higher than those who buy from a single channel. This means that when you adopt an omnichannel solution, your audience buys more products for longer.

See how this approach works!

5 tips to promote an existing product

Brilliant! We have seen some tips to promote a new product that will help you sell more and better to different people. But what happens when you can’t market something that already exists in your company?

To help you answer this question, we have put together 5 ideas on how to promote an existing product. Check out!

1. Start a loyalty program

Did you know that winning a new customer can be up to 25 times more expensive than retaining someone who already buys from you? More than saving costs, a retention strategy can increase your profits, since the probability of selling to a current customer is 60% .

Creating a loyalty program is one of the tips to promote a product for those who already know you. It could be something like “every 10 purchases gets a 20% discount” or “every 5 orders gets a free delivery”.

In this way, you offer a reward for repeat purchases and encourage your customers to continue consuming your products.

2. Run contests and sweepstakes

If you’ve run out of ideas on how to promote an existing product, why not try running a contest or giveaway? According to recent research , this type of content has a conversion rate of 34% and encourages almost 63% of participants to invite their friends to participate.

3. Offer referral rewards

If you have Uber Eats, AirBnB or any other similar application on your cell phone, you probably already know these tips to promote a product. Referral rewards generally work like this: You get a cash benefit or discount for each friend who starts using the recommended product or service.

This is a great strategy because it encourages a double purchase: that of the new customer, who wants to try your products, and that of the current customer, who will make a new purchase to take advantage of the benefit obtained.

4. Improve your sales speech

Your product may be amazing, but the sales team’s speech doesn’t do justice to its qualities. If this is the case for you, you can write a sales script that guides the conversation of salespeople with customers at every step. This helps professionals to be more persuasive and not to forget any relevant information.

If you think you can improve your commercial message as one of the tips to promote a product, we recommend reading: Example of sales speech: how to get a “yes” from the customer.

5. Share success stories

While statistics are a great resource to influence and convince people, stories make us feel part of something – and this is more powerful than numbers, according to experts . Therefore, consider writing other customer success stories as part of tips for promoting an existing product.

Sell ​​more and better with Zendesk

Having ideas of how to promote a product is only the first step. You must define how you are going to deal with the customer at all stages of the sales cycle , from the moment they discover your brand to the moment they decide to buy again.

With Zendesk’s complete sales solution , you can put into practice the tips to promote a product and achieve more visibility of your pipeline. The tool also allows you to:

  • Automate administrative tasks and focus on closing more deals;
  • Make calls, send emails, schedule meetings from one place;
  • Segment and filter leads in real time;
  • Access the deal history with a few clicks;
  • Integrate with other tools of the commercial team, such as MailChimp or Pandadoc.