When most people think of live chat, they think of customer support. But this is also the sales rep’s secret weapon. That’s because chat provides a direct line between a rep and their prospects. Sales teams can use chat to generate leads, improve sales conversion rates, and identify incremental sales opportunities.
With the new Zendesk Sell-Chat integration , it’s easier than ever for reps to take advantage of the benefits of live chat. With both tools connected, you can chat with website visitors and add them to your pipeline directly from your CRM interface. You can even identify incremental sales opportunities by matching open chats with existing customers on your Sell account. It is an obvious solution to increase sales.
Unlock a new source of lead generation
With the Sell-Chat integration, you
can add live chat to your business website and manage it directly from the Sell platform. Your sales reps can chat with site visitors without leaving the interface, unlocking a new source of lead generation that requires no additional apps or effort.
Even better, conversations can be turned into new leads by clicking “create lead” directly from the chat box. Sell will automatically create a new contact card for that prospect and dump any existing information, such as contact name and email address. A full transcript of the chat conversations will also be saved to the lead card.
When that prospect needs to be followed up, reps will have all the relevant information they need to turn you into a customer.
Close deals faster
Beyond lead generation, adding Chat to Sell speeds up the sales cycle by creating a direct line between reps and leads.
You can exchange information with website visitors in real time and move that conversation seamlessly between channels: email, voice, text, and more. Since all of a prospect’s conversation history is stored on their contact card, reps always have the information they need to engage with prospects quickly, consistently, and efficiently. Reps who can create meaningful connections with potential customers in less time can finalize sales faster.
Needless to say, chat has been shown to increase an organization’s conversion rates. An organization that used Zendesk Chat to contact potential customers during the sales process reported a 29% increase in conversions .
When sales reps proactively communicate with website visitors, they make themselves available to answer a potential customer’s questions and concerns. Potential customers can get the information they need to communicate their purchase decision more quickly and effectively, thus reducing the length of the sales cycle.
Identify more upsell opportunities
When Chat connects to Sell, you don’t have to rely on your memory to recognize potential customers. If the website visitor you are chatting with is already registered in Sell’s database, the Chat tool will automatically inform you.
Once Sell recognizes that the visitor is in the system, the tool will allow you to click on their profile to find key data such as:
- How long has a customer been,
- what products you have purchased in the past, and
- how many times you have visited that specific pricing page.
As an example, let’s say you are a sales representative at a company that sells administrative software to corporate offices. A website visitor enters the pricing page of your time tracking program and Zendesk Chat notifies you that the visitor is already a customer.
You extract the information from that customer and discover the following:
- He has been a customer for a year.
- Pay a monthly fee to use your company’s task management tool.
- He has visited the pricing page of your time tracking program on five different occasions.
Being equipped with all this information, you can send specific and personalized messages to that customer to explain the benefits of complementing task management with time tracking software. You can share customer success stories or even offer a discount for combining the two products.
As a sales representative, it is not always obvious when a customer could benefit from a new product or an expansion of their existing package. But with the ability to match open chats with existing customers, it has never been easier to identify incremental sales opportunities.
Attract more leads and drive more sales with Zendesk Sell + Chat
Live chat isn’t just for support teams. It’s also a powerful way for sales reps to connect with leads in real time. Website visitors can become potential customers the moment they show interest in your product. Plus, any interaction your reps have with prospects via chat is automatically saved in the CRM, making it easy to customize follow-ups and identify incremental sales.